Website analysis

 

This screenshot is taken from the website of Apollo magazine, an art magazine that takes art forms from ancient arts and contemporary pieces. The colour scheme of the main page is a slick white and gold, giving it a luxurious feel that one would expect from an art magazine. 

The website features several tabs at the top to direct readers towards different experiences, along with a search bar and drop-down menu. By having this, it makes it easy for readers to find what they want to read, for example, somebody may want to read interviews but not care for comments or reviews. By making it easy to browse and find what readers may be looking for, it could easily encourage them to continue reading/using the website, and may even encourage them to recommend it to other people who may be interested in art. 

The website also gives readers the options to register or subscribe. The website gives incentive to register by only allowing you to read full stories by registering. This gives readers a reason to register so they can access certain stories. The option to subscribe gives you two different subscription offers. For £13 every three months you gain full access to the entire Apollo website. The other offer is £19 every three months, where you gain full access along with print editions of Apollo sent to the reader by post. By having different subscription settings at different prices, it makes the reader compare and may give them incentive to subscribe.  

these screenshots come from the main page of the British GQ, a British edition of the internationally recognized men's magazine GQ, focusing on style, fashion, culture, and lifestyle. 

This website features a top stories page. By doing this, it allows readers to know and read about the most relevant and noteworthy stories without having to search for them. By making it easy to browse and find what readers may be looking for, it could easily encourage them to continue reading and potentially lead to further engagement.  

At the top corner of the screen, it gives readers the option to subscribe to the British GQ. Similar to the Apollo, the British GQ gives readers two options, a digital option and a print + digital option. The digital only option does not explicitly state what you get, but claims you save up to 33% and offers a free trial, piquing readers interest. It also states that it is “only £2.29 a month!”. By using the word “only” it practically tells the reader that it is a good deal and would typically be more expensive. This is further exaggerated by the exclamation mark, which is present to give the idea of shock. The print + digital subscription offers free home delivery and instant digital access. It is said to renew every six months at £19, saving over 40%. By explicitly stating the percentage you save, it entices the reader and causes them to consider subscribing. To top this off, it says you can cancel anytime, meaning you can simply cancel the subscription and do not need to keep the subscription longer than you wish.  

The main page of the website also features an advertisement on the top of the page. By selling ad space, the British GQ profit further from potential clicks it may garner. 

These screenshots come from the main page of British Vogue, a British edition of the renowned fashion magazine Vogue. It has a simple white and black colour scheme. 

This website features a top stories page. By doing this, it allows readers to know and read about the most relevant and noteworthy stories without having to search for them. Along with this, it features several tabs at the top to direct readers towards different experiences, making it easier to browse through stories that relate to your interests. It also had a search bar in the top corner to allow readers to search for specific stories they wish to read. 

Once the bottom of the main page is reached, the website presents the reader with a subscription offer, advertising a one monthly complimentary trial to hook in readers. Once clicked on, readers are presented with the choice of either the complimentary trial or the print + digital access. The complimentary trial gives readers a free first month, tempting them to take the offer. The prices are displayed beside higher crossed out prices in order to make it seem like a better deal. It also says “limited time offer” above to give the reader the idea that it will not always be as cheap as it is, making them want to buy it while its cheaper.